ID Theft Resources

Opting Out of Marketing Offers

Below is a list of sites where you can opt out of marketing offers or opt out of being contacted with marketing offers. Please use these links to visit each of the sites and opt out of their respective lists. This will substantially reduce internet, direct mail and telemarketing offers. This is not intended to be a complete list. There are over 250 companies that legitimately sell your information to marketers. We have included the largest providers and providers who cover multiple companies.

Consumer credit reporting agencies (Equifax, Experian, Innovis, TransUnion):  A little-known fact is that the consumer credit reporting agencies are permitted to include your name on lists used to make credit or insurance marketing offers (e.g. credit card offers, auto insurance offers). To remove yourself from these lists, visit the following site to complete your opt out. Opt out of Credit Agencies.

Direct Marketing Association (DMA):  The DMA represents nearly 3,600 organizations, including most of the leaders in the direct marketing community, and can help you manage your mail preferences. Visit the following link to opt out of organizations which are members of the DMA:

Direct mail opt out from the Direct Marketing Association.

The DMA also has a special section for caregivers to use that is accessible at:

Caregiver’s direct mail opt out from the Direct Marketing Association.

Acxiom:  Acxiom is a marketing technology and services company that collects data for their marketing clients so that they may advertise to tailored audiences. This is accomplished by gathering personal information about education, family, income, mortgage, interests, etc. If you would like to prevent Acxiom from giving marketers your data, you can opt-out online.

Some important things to note:  Opting out of Acxiom’s data collection will not prevent you from receiving all marketing materials; it will only prevent marketers from accessing your personal information. That being said, some find it preferable having marketing offers tailored to their interests and therefore are better off not opting out of Acxiom. If you have further questions about which option is best for you, contact an Acxiom consumer advocate by emailing consumeradvo@acxiom.com.

If you chose not to opt out, it is possible to view the information Acxiom has gathered from you. First, go to https://aboutthedata.com/. Once on the homepage, scroll to the bottom and select “click here” next to “see and edit marketing data about you”. You must register to access the information but the site shows everything Acxiom has collected about you and allows you to edit this data if you so desire.

Opt out of Acxiom’s marketing and directory products.

Towerdata:  Towerdata is a company that assists marketing companies in enhancing their email marketing with updated information on consumers’ addresses, phone numbers, interests, demographics and similar personal data. You can prevent them from selling the information associated with your email address.

Opt out of Towerdata’s email marketing lists.

Register on the do-not-call list: Another way to reduce harassment and fraudulent activity is to eliminate telemarketers by adding your phone number into the National Do Not Call Registry from the Federal Trade Commission. Detailed information is available on our do-not-call information page. Note: the do-not-call-list does not apply to charities or companies for which you are already a customer.

Register on the FTC’s Do-Not-Call list.

Opt out of people search services: Another way to prevent criminals from getting your personal information from legitimate web services is to opt out of people search services. Below are some of the more popular ones that EverSafe recommends that you opt out of:

BeenVerified www.beenverified.com/faq/opt-out/
Intelius www.intelius.com/optout.php
USSearch www.ussearch.com/privacylock

Unsubscribe from marketing emails: Any legitimate marketing email must have an opt out or unsubscribe link at the bottom of the email to be compliant with the CAN-SPAM Act. To eliminate email marketing offers which continue after opting out at these sites, click on the opt out or unsubscribe link in any email marketing message you receive and follow the instructions.

Network Advertising Initiative: The Network Advertising Initiative offers a free tool that will check advertising cookies on your computer. It will then allow you to create an “opt out” cookie that will restrict the selected companies from delivering ads tailored to you.

This is helpful because advertisers use cookies on your computer to monitor interest and then deliver relevant marketing offers when you browse the internet. After registering with the Network Advertising Initiative, websites will continue to show you ads; however, the ads you see will no longer be targeted based on your online behavior and interests.

NAI Free Tool