Trending: Apps Focused on Seniors
EVERSAFE FEATURED IN WALL STREET JOURNAL PIECE
A recent full-page piece in the Wall Street Journal focused on financial technology solutions for seniors, known as “fintech.” Although apps focused on physical issues of those who wish to age in place have become popular, including senior-friendly phones, aids that enhance hearing via their mobile device, apps that track whether an individual is taking their medicines and/or eating, and the like—tech services focused on financial health have taken longer to catch on. “The rise of these services comes as financial companies look to technology to cater to the changing needs of an aging population,” according to Yuka Hayashi, the author of the piece. The article includes the true story of a woman named Andrea, whose older father was the victim of identity theft at the hand of a trusted caregiver. After learning that there was a lien on her parents’ estate due to a credit-card debt, she enrolled in EverSafe and learned that, unknown to her parents, 13 credit card accounts had been opened using her parents’ names and social-security numbers—by that “caregiver.” The article describes other new fintechs that are focused on seniors and their loved ones, including EverPlans, Golden, Wealth Care Planning, and TrueLinkFinancial.